Take the order while your designers stay at the bench.
Every call is for a date that will not move: a birthday Thursday, an anniversary Saturday, a service at eleven tomorrow morning. Your AI receptionist answers, writes the whole order request down, reads the card message back word for word, and hands you a list to confirm and charge.
An AI receptionist for florists answers order calls 24/7 in English and Spanish, captures the occasion, recipient, delivery address, date needed, budget range, and the card message word for word, books wedding and event consultations on your calendar, and pages you for sympathy orders tied to a service date, so you call back to confirm availability and take payment.
What a missed call costs you.
- 01Valentine’s and Mother’s Day week pack a year’s worth of order calls into a few days, exactly when every designer is at the bench and nobody is at the counter.
- 02A sympathy order is pinned to a service time, so a call that hits voicemail at 8pm turns into flowers that arrive after the family has gone home.
- 03Gift buyers call two or three shops in a row, and the shop that picks up is the one that writes the order.
What a missed call could be worth
Run your own numbers. Drag the sliders to match your shop, and the figure at the bottom updates as you go.
This is an estimate built from your own inputs, not a quote. Nobody can say a given missed call was a real customer, so read the result as a possibility, not a bill.
Many calls to small businesses go unanswered, and most callers never leave a message.
Not every missed call is a sale: some are spam, wrong numbers, or people you already serve. Your honest guess.
Phone callers are high-intent and convert better than a web form. The starting number is an illustrative default, not a benchmark. Your own close rate on the leads you actually reach.
For most service businesses, a single job runs a few hundred dollars. Count repeat work and referrals and a customer's lifetime value reaches several thousand. Use the number that fits you.
You can't know any single missed call was a real customer; some are wrong numbers or sales calls. But across a month, if even 45% of the would-be customers who reached your voicemail would have booked, that works out to about $972.
And the fix scales with the math: even Standard, our $399-a-month plan, runs about 41% of that estimate, roughly $6,876 a year below it.
First AI Employee's Essential plan is $99 a month. The question isn't whether every missed call is a lost job; it's whether catching them clears $99.
Start a 7-day free trial →An estimate from your own inputs, not a quote. The default customer value above is just a starting estimate; set it to your own.
Sources: Invoca's home-services call benchmarks on how often calls go unanswered (a home-services benchmark; the defaults here are illustrative and fully adjustable); CRM Magazine on voicemail behavior; Invoca's call-conversion benchmarks on how well phone leads convert.
On the call, it handles all of it.
Answers every order call
Picks up 24/7 in English or Spanish, including the holiday-week overflow and the calls that land after you lock the door.
The whole order request, written down
Takes the callback number first, then the occasion, recipient, delivery address, date needed, budget range, and the card message read back word for word.
Sympathy orders reach you
Captures the funeral home and the exact service time, then pages you mid-call or transfers the caller when the service is today or tomorrow.
Consultations on your calendar
Books wedding and event consultations against your real availability, texts a secure link (Basic and up) for photos of what the caller has in mind, and records and transcribes every call with an up-front disclosure.
In your callers' own words.
- “
I need something delivered to my mom for her birthday on Thursday.
- “
There’s a service tomorrow at eleven. Can you get flowers to the funeral home?
- “
Is it too late to get roses out for Valentine’s Day?
Add-ons, rated for florists.
We rate every add-on for how much it actually earns its keep in your trade: the must-haves and the ones you can skip. Honest stars, not a sales pitch.
Stop sending florists callers to voicemail.
Your AI receptionist answers 24/7, qualifies the caller, and books the work, so more of your calls turn into customers instead of a competitor's.
Not for: healthcare or anyone handling protected health information. We are not HIPAA-compliant and don't sign BAAs.