The pipe burst at 2am. Whoever answers gets the job.
A homeowner standing in two inches of water dials until somebody picks up, and the loss gets bigger every minute they keep dialing. Your AI receptionist answers on the first ring, tells them to shut the water off at the main, takes the address, the source, and how long it has been wet, then pages you while they are still on the line.
An AI receptionist for water, fire, and mold restoration companies answers 24/7 in English and Spanish, opens an active loss with the callback number and the shut-off instruction, captures the full intake (address, source, how long, what is wet, who is in the building, carrier and claim number), pages you mid-call, and books monitoring visits and mold inspections on your calendar.
What a missed call costs you.
- 01An active loss gets worse by the hour, so the caller works down the list and stops at the first company that picks up.
- 02Your crews are on a job with equipment running, so the phone rings out and the next burst pipe goes to the company that answered.
- 03Plumbers and roofers refer work from inside a customer’s house. They will not wait on hold, and they only refer to whoever picked up last time.
What a missed call could be worth
Run your own numbers. Drag the sliders to match your shop, and the figure at the bottom updates as you go.
This is an estimate built from your own inputs, not a quote. Nobody can say a given missed call was a real customer, so read the result as a possibility, not a bill.
Many calls to small businesses go unanswered, and most callers never leave a message.
Not every missed call is a sale: some are spam, wrong numbers, or people you already serve. Your honest guess.
Phone callers are high-intent and convert better than a web form. The starting number is an illustrative default, not a benchmark. Your own close rate on the leads you actually reach.
For most service businesses, a single job runs a few hundred dollars. Count repeat work and referrals and a customer's lifetime value reaches several thousand. Use the number that fits you.
You can't know any single missed call was a real customer; some are wrong numbers or sales calls. But across a month, if even 35% of the would-be customers who reached your voicemail would have booked, that works out to about $11,550.
And the fix scales with the math: even Standard, our $399-a-month plan, runs about 3% of that estimate, roughly $133,812 a year below it.
First AI Employee's Essential plan is $99 a month. The question isn't whether every missed call is a lost job; it's whether catching them clears $99.
Start a 7-day free trial →An estimate from your own inputs, not a quote. The default customer value above is just a starting estimate; set it to your own.
Sources: Invoca's home-services call benchmarks on how often calls go unanswered (a home-services benchmark; the defaults here are illustrative and fully adjustable); CRM Magazine on voicemail behavior; Invoca's call-conversion benchmarks on how well phone leads convert.
On the call, it handles all of it.
Answers the 2am call
Picks up nights, weekends, holidays, and storm days, in English or Spanish, so an active loss reaches you instead of voicemail.
Dispatch-grade loss intake
Takes the callback number first, tells the caller to shut the main valve if they can reach it safely, sends anyone smelling gas or seeing fire to 911, then captures the address, the source, how long it has been wet, what is wet, and who is in the building.
Pages you mid-call
On an active loss it reaches you at your escalation number while the caller is still on the line, and can bring you onto the call before they hang up.
Careful with the claim
Records the carrier, claim number, and adjuster exactly as given, never tells a caller that insurance will cover anything, texts a secure link (Basic and up) for photos of the wet ceiling or the burned room, and books monitoring visits and mold inspections against your real availability.
In your callers' own words.
- “
The line under the sink let go and there’s water all through the kitchen.
- “
The fire department just left. The back of the house is open and it’s supposed to rain tonight.
- “
There’s black stuff on the drywall behind the washer. Can somebody come look at it?
Job Briefs & Client Intake: built in for damage restoration.
A photo of the job site turns a vague “what’ll it run me” into a real estimate before you ever leave the shop.
How Job Briefs & Client Intake works →Add-ons, rated for damage restoration.
We rate every add-on for how much it actually earns its keep in your trade: the must-haves and the ones you can skip. Honest stars, not a sales pitch.
Stop sending damage restoration callers to voicemail.
Your AI receptionist answers 24/7, qualifies the caller, and books the work, so more of your calls turn into customers instead of a competitor's.
Not for: healthcare or anyone handling protected health information. We are not HIPAA-compliant and don't sign BAAs.