A mason on a scaffold cannot answer the phone.
Crumbling mortar, a cracked chimney, a garden wall leaning into the yard: the homeowner calls three masons that afternoon and hires whoever comes out to look first. Your AI receptionist picks up, captures the address and what the wall is actually made of, texts a secure link for photos (Basic and up), and books the estimate before you climb down.
An AI receptionist for masonry contractors answers around the clock in English and Spanish, captures the job address, the structure and material, and whether it is a repair or new work, texts a secure link (Basic and up) so the caller can send photos of the damage, and books the on-site estimate to your calendar.
What a missed call costs you.
- 01Bricklaying takes both hands, so the phone rings out while you are on the wall or up on the scaffold.
- 02Repair callers work down a list of masons the same day, and the first one to show up usually writes the job.
- 03Half of what you need to price masonry is in a photo, and the photo never arrives if nobody asks for it.
What a missed call could be worth
Run your own numbers. Drag the sliders to match your shop, and the figure at the bottom updates as you go.
This is an estimate built from your own inputs, not a quote. Nobody can say a given missed call was a real customer, so read the result as a possibility, not a bill.
Many calls to small businesses go unanswered, and most callers never leave a message.
Not every missed call is a sale: some are spam, wrong numbers, or people you already serve. Your honest guess.
Phone callers are high-intent and convert better than a web form. The starting number is an illustrative default, not a benchmark. Your own close rate on the leads you actually reach.
For most service businesses, a single job runs a few hundred dollars. Count repeat work and referrals and a customer's lifetime value reaches several thousand. Use the number that fits you.
You can't know any single missed call was a real customer; some are wrong numbers or sales calls. But across a month, if even 25% of the would-be customers who reached your voicemail would have booked, that works out to about $4,688.
And the fix scales with the math: even Standard, our $399-a-month plan, runs about 9% of that estimate, roughly $51,462 a year below it.
First AI Employee's Essential plan is $99 a month. The question isn't whether every missed call is a lost job; it's whether catching them clears $99.
Start a 7-day free trial →An estimate from your own inputs, not a quote. The default customer value above is just a starting estimate; set it to your own.
Sources: Invoca's home-services call benchmarks on how often calls go unanswered (a home-services benchmark; the defaults here are illustrative and fully adjustable); CRM Magazine on voicemail behavior; Invoca's call-conversion benchmarks on how well phone leads convert.
On the call, it handles all of it.
Repair and estimate intake
Captures the job address, what the structure is (chimney, facade, retaining wall, steps, porch, patio), whether it is brick, block, stone, or veneer, the age of the house, and whether the caller wants a repair or new work.
Photos before you drive out
Texts a secure upload link (Basic and up) to callers who have opted in to texts, and asks for a wide shot plus a close-up, so the failed joints or the spalled brick are on file before the visit.
Site visits on your calendar
Offers your real availability, books the estimate visit with the job address and access notes attached, and tells the caller plainly that the price follows the visit.
Answers day and night, in English or Spanish
Picks up evenings, weekends, and the spring backlog, pages you or transfers a live caller when someone describes a wall that has moved, and records and transcribes every call with a notice to the caller up front.
In your callers' own words.
- “
The mortar between my bricks is crumbling and falling out. Can someone come look?
- “
My chimney is cracked and the top few rows look loose.
- “
What would a stone retaining wall run for the back yard, about 30 feet?
Job Briefs & Client Intake: built in for masonry.
A photo of the job site turns a vague “what’ll it run me” into a real estimate before you ever leave the shop.
How Job Briefs & Client Intake works →Add-ons, rated for masonry.
We rate every add-on for how much it actually earns its keep in your trade: the must-haves and the ones you can skip. Honest stars, not a sales pitch.
Stop sending masonry callers to voicemail.
Your AI receptionist answers 24/7, qualifies the caller, and books the work, so more of your calls turn into customers instead of a competitor's.
Not for: healthcare or anyone handling protected health information. We are not HIPAA-compliant and don't sign BAAs.