Answer the estimate call while your crew is still on the wall.
A homeowner who has finally decided to re-side calls three contractors in one sitting, and after a hailstorm the whole street calls at once. Your AI receptionist picks up, gets the address, the material on the house, and how many stories, texts a link for photos (Basic and up), and puts the measure on your calendar before anyone gets off the scaffold.
An AI receptionist for siding contractors answers 24/7 in English and Spanish, sorts a full replacement from a repair, a storm claim, or a builder bid, captures the address, current material, and number of stories, texts a secure link for photos of the damaged wall (Basic and up), books estimates on your calendar, and pages you when water is getting into the wall.
What a missed call costs you.
- 01Estimate calls land while the crew is on a wall or a saw is running, so they go to voicemail and the homeowner books whoever answered first.
- 02One hailstorm fills the voicemail box in an afternoon, and every one of those callers is dialing two other contractors that same day.
- 03Storm callers arrive mid claim, and the details you need (date of loss, carrier, claim number, adjuster) never survive a message.
What a missed call could be worth
Run your own numbers. Drag the sliders to match your shop, and the figure at the bottom updates as you go.
This is an estimate built from your own inputs, not a quote. Nobody can say a given missed call was a real customer, so read the result as a possibility, not a bill.
Many calls to small businesses go unanswered, and most callers never leave a message.
Not every missed call is a sale: some are spam, wrong numbers, or people you already serve. Your honest guess.
Phone callers are high-intent and convert better than a web form. The starting number is an illustrative default, not a benchmark. Your own close rate on the leads you actually reach.
For most service businesses, a single job runs a few hundred dollars. Count repeat work and referrals and a customer's lifetime value reaches several thousand. Use the number that fits you.
You can't know any single missed call was a real customer; some are wrong numbers or sales calls. But across a month, if even 30% of the would-be customers who reached your voicemail would have booked, that works out to about $9,000.
And the fix scales with the math: even Standard, our $399-a-month plan, runs about 4% of that estimate, roughly $103,212 a year below it.
First AI Employee's Essential plan is $99 a month. The question isn't whether every missed call is a lost job; it's whether catching them clears $99.
Start a 7-day free trial →An estimate from your own inputs, not a quote. The default customer value above is just a starting estimate; set it to your own.
Sources: Invoca's home-services call benchmarks on how often calls go unanswered (a home-services benchmark; the defaults here are illustrative and fully adjustable); CRM Magazine on voicemail behavior; Invoca's call-conversion benchmarks on how well phone leads convert.
On the call, it handles all of it.
Sorts the job on the call
Separates a full replacement from a repair, a storm claim, or a builder bid, and captures the property address, the material on the house, and how many stories.
Photos before you drive out
Texts the caller a secure upload link (Basic and up) for the damaged wall, the loose panel, and the stained corner, so you can size the job before you schedule a measure.
Books estimates around the clock
Offers your real availability and books straight onto your calendar, in English or Spanish, at 9pm or on a Sunday.
Urgent calls reach you
A wall left open or water getting inside pages you and can hand the caller straight to your phone; every call is recorded and transcribed with an up-front disclosure to the caller.
In your callers' own words.
- “
The storm took siding off the whole back of my house.
- “
What would it cost to re-side a two-story in Hardie?
- “
Three panels blew off. Can you match them?
Job Briefs & Client Intake: built in for siding.
A photo of the job site turns a vague “what’ll it run me” into a real estimate before you ever leave the shop.
How Job Briefs & Client Intake works →Add-ons, rated for siding.
We rate every add-on for how much it actually earns its keep in your trade: the must-haves and the ones you can skip. Honest stars, not a sales pitch.
Stop sending siding callers to voicemail.
Your AI receptionist answers 24/7, qualifies the caller, and books the work, so more of your calls turn into customers instead of a competitor's.
Not for: healthcare or anyone handling protected health information. We are not HIPAA-compliant and don't sign BAAs.